Legal
Privacy Policy
Effective 27 September 2026. We collect the minimum, never sell data, and honour access, correction and deletion requests.
Who we are
TheBoolean is a brand and digital growth studio operated as a proprietary studio under the brand name “TheBoolean”, based in Mumbai, India. Contact for all matters, including privacy requests: hello@theboolean.in. We act as the data fiduciary for the personal data described here.
What we collect and why
Project inquiries: name, email, message — plus company and budget range if provided. TheLoop early access: name, email, phone OS and optionally biggest distraction. Analytics: Google Analytics (GA4) aggregate usage via cookies. TheLoop app data flow will be published before launch.
Sharing
Only with service providers under contract, and where required by law. We do not sell or rent personal data, and run no third-party advertising.
Retention
Inquiry and waitlist data up to 36 months unless earlier deletion is requested. Analytics per GA4 settings (14 months).
Your rights (Digital Personal Data Protection Act, 2023)
Access, correction, completion, updating, erasure, nomination and grievance redressal. Write to hello@theboolean.in — grievances resolved within 90 days (Rule 14(3), DPDP Rules 2025). The grievance route here must be exhausted before approaching the Data Protection Board (Section 13(3)).
Security and breach response
Reasonable safeguards apply. On becoming aware of a breach, affected individuals are informed without delay; the Board receives an initial intimation without delay and detailed particulars within 72 hours (Rule 7, DPDP Rules 2025).
Cross-border processing
Transfers outside India permitted except to countries restricted by Central Government notification (Section 16).
Children
Under-18s are not our audience; no tracking, behavioural monitoring or targeted advertising directed at children. Data learned to be a child’s is deleted.
Changes
Material changes appear here first with a new effective date.